Selling a house in Hawaii? You probably have somewhat of an idea what buyers want, I mean, you bought the house for a reason, right? But maybe it’s been a while; maybe you forgot what buyers are really looking for, or maybe it’s just been too long and you haven’t got a clue. So where do you start?
Well, there are two types of buyers in Hawaii; those that are relocating from within the island (or other islands) and those relocating from the mainland. You have to stage and prepare the house differently for each, but how, when you want to potentially appeal to both types of buyers?
So let’s talk about today’s buyers in general.
Trends come and go and what buyers want in a home changes from year to year. There are certain features that appeal to buyers in general. The features that appeal to buyers now days include:
- Laundry Room
- Exterior Lighting
- Energy Efficient Appliances and Windows
- Outdoor Space (Patio, Balcony or Terrace)
- Garage (Although not as important in Hawaii)
- Spacious Kitchen (Possibly with Eat-In Option)
But again, things change. Does this mean you should go out and spend thousands on putting in new windows or upgrade appliances? Well, MAYBE…. if it means getting more offers and a higher price for your home.
Each home is different and while we can’t mention everything a home may need, your real estate broker certainly can. There are things that certain buyers are looking for in different cities in Oahu. For instance; those in Mililani maybe looking for a nice back yard, fruit trees, and a single story home for families. Those in Honolulu may be looking for a high rise condo with spacious balcony and a stunning view. Those looking to buy up in the North Shore area around Kawela Bay may want a more secluded home with more land or even beachfront property.
Where the house is located is a big indicator of how to stage and attract buyers.
Those buying from the mainland are probably doing so simply because it’s “Hawaii”! They are looking for as much ‘island charm’ as possible so a home with tropical plants, fruit trees, gardens and a place to really enjoy the outdoors is a popular choice. For homes that fit this design, it’s important to showcase this by providing a great outdoor living space and staging the outdoors just as much as the inside.
We also have a lot of military personnel that move here and are stationed at the Wheeler Army Air Field and Schofield Barracks. These are typically families and young people. Townhouses and homes that supply their basic needs are very popular. They are not looking for the most expensive but a home that offers what they need on a daily basis; easy access to schools, markets, parks, etc.. and homes that provide as much ‘normalcy’ as they can get. Many of these homes are in smaller neighborhoods in Mililani and Wahiawa.
Those that move within the islands or from one house to another are a completely different breed. You never know what their interests are going to be so staging for the masses is really the best option. Keep the house as clean and neat as possible and have a good blend of island decor mixed with practical living materials.
The biggest advice I can offer is talk to your agent. Our agents know the areas and the buyers and can easily help you identify your target buyer and stage and prepare the home specifically for that type of buyer.
Call us today to learn more.